Attadale Q1 2025 Labor Market Pulse
In our latest labor market poll, examining the trends for Q1 2025, a complex picture emerges: hiring challenges are intensifying for some, while others report a return to balance. Reflecting national trends reported by the Bureau of Labor Statistics (BLS), our findings point to an evolving labor market where optimism appears to be increasing, yet […]
2024 Year In Review
It’s a wrap! As we close out 2024, we’re celebrating a year of remarkable achievements across our organization. From groundbreaking innovations to impactful research, this year has been defined by growth, collaboration, and success. Here’s how our Market Research, AI Technologies, and Operations teams made 2024 unforgettable—and how we’re poised to build on this momentum […]
U.S. Presidential Election Reaction Survey
In response to the recent U.S. Presidential Election, Attadale’s research team surveyed business leaders to gauge the strategic and operational impact of the forthcoming Trump Presidency on their industry and business, addressing topics including overall sentiment, functions affected, and how they plan to respond to anticipated changes. Anticipated Industry Impact: A significant 79% of respondents […]
Is your governance ready for Generative AI?
While many companies are experimenting with how to drive greater performance with Gen AI, many of our clients are hesitant to pull the trigger and launch these experiments into production. While the benefits of AI are often clear-cut, the risks can be harder to quantify and control. If you’re wondering whether you’re ready to use […]
Case Study: Operational Impact
How a leading dental manufacturer used agile insights to grow their revenue in a highly competitive market.
Case Study: Consumer Product
This premier consumer product leveraged market research to develop a brand and product strategy for a new target market.
Attadale Partners’ Comprehensive Solutions for Agency Success
In a world where brands are constantly vying to reign supreme and companies are regularly looking to distinguish themselves in a sea of competitors, agencies are fervently working to develop winning marketing strategies and deliver exceptional results to their clients. While agencies are experienced in juggling these priorities, Attadale Partners offers a range of services […]
Attadale Q4 Labor Poll Results
Despite relative uncertainty through most of 2023, the labor market showed resilience. December saw the unemployment rate holding firm at 3.7%, solidifying a year-long trend of staying below 4%. Economists agree that 2023 was one of the best years for the labor market in decades. Specifically, Q4 brought continued to normalize, confirming the experts’ predictions […]
Attadale Q3 Labor Poll Results
Over the last year, we’ve seen the risk of recession decline, rising interest rates, an ever-fluctuating stock market, and an unemployment rate that remained relatively steady at historical lows. The U.S. September and October jobs report fluctuated significantly, further muddying the outlook. So where does the labor market currently stand? In our capacity as a […]
Survey Biases: Lies, Damned Lies, and Statistics
As data and analytics drive more and more of business, getting analytics right is more and more essential to making better decisions. How do you make sure you’re using insights to drive your business, without your insights falling into Mark Twain’s adage that there are “lies, damned lies, and statistics?” The most common biases in […]
Risky Business – What Chances Will Your Agency Take?
As an agency, a great way to stand out — but also one of the most nerve-wracking — is to start taking chances and not be afraid to really rethink your clients’ messaging. Even though it can push both you and the client out of your comfort zones, with great risk can come great reward. […]
7 essential steps to building a brand strategy
When you observe the trajectory of successful organizations, whether Microsoft, Apple, or upstarts like the Dollar Shave Club and Warby Parker, it’s clear that innovation sets them apart from the competition. But these companies also stand out because they built an effective brand strategy — one that is focused on a deep understanding of their […]
Customer Love Is Not Unconditional – Even When It Comes to Pizza
Everyone yearns for customer love. However, in business, getting customer love may be easier than keeping it. Nurturing customer love often means having to change your organization, and reinventing yourself to rekindle that special feeling. Otherwise, competitors may woo your customers away by better listening to their needs. We recently came across a 2015 Marketplace interview with Domino’s CEO, […]
We love lookalikes, and here’s why you should too.
At Attadale Partners, one of our mantras is “Your Customers Know Best. Listen to them.” We know that there is nothing more valuable than truly understanding your customers – what makes them decide to choose your brand, how they feel about your customer service, what their pain points are, and the list goes on and […]
When it Comes to Growth Strategy, You May Need to Scrap ‘Tried and True’ and Try Something New
“There is only one boss. The customer. And he can fire everybody in the company simply by spending money somewhere else.” Sam Walton It’s not new news – your customer drives your business’s success. But companies can struggle to understand or keep up with, what customers want at a fast enough pace to be able […]
Driving Growth with Nine Words (and a Picture)
After 17 years of experience as a marketing professor, teaching, doing research, and working with companies, I finally settled on a 9-word imperative to help students understand competitive strategy… Be different from competitors in ways important to customers. I was pretty excited about this phrase – I believed it reduced a lot of important literature […]
Demographics vs. Psychographics – Here’s Why You Need Both.
When launching a new product or marketing campaign, the first question that must be answered is, “Who is my target audience?” Most brand leaders and marketers use demographics to identify their audience – objective data like gender, age, income, and marital status – and for some brands, this may be enough. A large cosmetics and […]
Mind the Gap: How Manufacturers Can Fix the Skills Gap
Even before “The Great Resignation”, the manufacturing industry had been struggling with filling open positions, with job openings increasing at double-digit rates since 2017 according to a Bureau of Labor Statistics employment survey. Post-pandemic, Deloitte and the Manufacturing Institute predict that 2.1 million manufacturing positions will go unfulfilled by 2030, costing the U.S a loss […]
How to Keep Your Customers Loyal During Times of Inflation
In these increasingly challenging financial times, it will be hard for companies to not offer some sort of incentive or discount option and still maintain customer loyalty. More and more loyal customers are leaving their favorite brands in search of a better deal, leaving businesses scrambling to find ways to keep them. Here are a […]
In the age of automation, don’t lose your human touch.
As more and more marketers continue to adopt new automation tools to improve efficiency and increase performance, it’s important not to lose sight of why your customers chose to purchase your brand or service in the first place. Now more than ever, customers are seeking brands that they feel a connection with. And let’s face […]
Save time and better organize your data using cluster analysis.
When analyzing data in market research, we cannot expect to be able to examine every individual respondent separately. While each individual detail of research is important, it can become tedious and too time-consuming to evaluate hundreds and even thousands of distinctive cases of data at the same time. However, there is a method of segmentation […]
How to Solve a Problem You Don’t Have (and Other Ways to Waste Your Time and Money)
In today’s age of invention, businesses are constantly looking for the next big idea or solution that will have consumers lining up at the register and sharing their praise with their friends and followers. But with this eagerness to hit the jackpot and discover the hottest new trend, there are sometimes missteps – new product […]
Are you a Data-Driven Agency?
There are about 14,000 marketing and advertising agencies in the US. Just like the brands they are hired to develop marketing plans for, agencies need to find new ways to stand out from the competition. In order for an agency to prove itself better and different from the rest often comes down to creating an excellent first […]
Ask these 10 questions to maintain a focus on the customer.
Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the […]
Demographic Segmentation Can Cover Up Real Customer Differences: A Case Study
The goal of market segmentation is to identify groups of customers who differ in their needs and responses to marketing efforts. This allows businesses to target their strategies to increase effectiveness. Often, demographic variables are used to segment customers. While demographics describe consumers and business customers, they often offer little insight into those customers’ needs, […]
How important is sustainability to your customers?
Short answer – pretty important! Sustainability is no longer the buzzword it once was at the turn of the century – it’s now a ‘must-have’ instead of a ‘nice-to-have’ when it comes to consumer purchasing behaviors and if your company isn’t committed to reducing their environmental footprint, you might find yourself falling behind the competition. Eighty […]
Social Media and the College Search
Confession: I’m 47 years old and my Instagram feed is filled with posts from college students. No, I’m not trying to relive my youth (though, I must admit it IS a fun trip down memory lane) – I have a high school senior getting ready to apply to college. In our house, the most popular […]
Using the OCEAN (Big 5) Personality Model in Marketing Research
Personality tests have become popular in the corporate world when evaluating current and potential employees for team “fit.” While the jury is still (and probably always will be) out on their scientific validity, models such as the Myers-Briggs Type Indicator, the Enneagram, or OCEAN (the “Big 5”) do make it easier to understand behavior in […]
21 Quotes To Inspire Your Adventures In Analytics
At its core, analytics is simply the science of mining data to come to conclusions, but it’s never as simple as it sounds. Today’s market leaders are using advanced analytics as a core competitive advantage, allowing them to agilely respond to market changes and win their customers’ choice. These are some of our favorite inspirational […]
12 Rules For Being Highly-Effective At Networking
Many personal and business opportunities arise because of your personal and/or professional network(s). Because of this, knowing how to effectively network can result in larger dividends when reaching out to your network. Networking is one thing. Being an effective networker, however, takes it to the next level. Here’s what you should do: State your name […]